In order to create a brand that stands out from the pack and makes a dynamic visual presence online, you need to have branded imagery for your social media and website. Here is a list of 8 reasons why having a branded photography shoot should be at the top of your list of things to do to craft your dream career.

Why 8? cuz 8 is Great! Ok ok.. but really, let’s get to the good stuff.

number 1

Branded photoshoots are created just for you

Tell your story and curate the exact look of your brand down to the T. From vision to visuals, curating a photoshoot with your ideal customer in mind will tell your story in a more complete and cohesive way.  Strong brand elements like a logo and typography need branded imagery to boost the wow factor.  Not to mention, you are your brand! You are the face of your business! Don’t stay behind the scenes or be too afraid to shine! Let your ideal client and customer know who you are by showing your face and not hiding behind your phone or computer screen. You can easily use free stock images but going that extra mile curating a photoshoot for you and your ideal customers will not go unnoticed. Let them see get to know, like and trust the person behind the services or skills you provide.

number 2

It builds the know, like + trust factor

Having branded imagery with your face will create a know, like and trust factor that every successful business strives to achieve. Take Oprah for instance. We have all come to know who Oprah is because she is the face of her brand. We know from her imagery that she is strong, confident, is a great source for information, wears modest clothing and has amazing big curly hair. We like her because she says what’s on her mind and asks the hard questions. We also like her because she gives away cars! haha! Truth. We all wish we were in that audience on that day, but we trust her because she has shown up over and over again to build this brand that we have all come to know, like and trust.
Who is always on the cover of her magazines? That’s right, you guessed it, Oprah! 

number 3

Positions you as an expert in your field

Having photos tailored to your business will position you as an expert in your field. You will also be seen as more credible in your industry. Do you want to seem more professional and not a hobbyist? Having branded photography will take you out of that category. Not only will you feel more confident in going for your goals and dreams, but it will also help release that feeling of impostor syndrome. When your audience sees you in your element, whether it be on social media or your website, they easily place you in their mind as an expert for that particular skill or service you provide when they speak of your brand. That can be a very powerful marketing tool and impactful for your business. 

number 4

Attracts your ideal customers

Have your clients in mind when shooting your imagery. Curating images that speak directly to your ideal customer will attract them and create a connection that much easier! They will be able to see themselves in your brand. Bonus, it can also repel the ones that aren’t the right fit. Does your ideal customer/client love pink or are they natural and organics lovers? Maybe a neutral color palette of tans with images of plants with the shot will resonate with them more. Whichever you choose, a branded photoshoot that is created just for you will attract your ideal customer and have you standing out from the crowd. 

number 5

Makes You Look More Professional

When you do a photoshoot that is tailored for your brand, people know. Your customers see that you have taken the time, money, energy, hired a professional photographer and curated images just for them! It says you care about your business and the product you put out into the universe. Professionalism in your business matters to you and you will do what it takes to stand out from your competitors. 

number 6

Sets you apart from your competitors

Standing out amongst your competitors will benefit your brand greatly. Do your research and see what they post and how they show up, then do it differently. Take it the next step and shoot custom images so that people see you on Instagram or any other social platform, and they will instantly know it is you and not your competitor. Clarify your vision with visuals that set you apart from the rest.

number 7

Creates consistency & a cohesive brand

A branded photoshoot will create consistency across all online platforms and will make your brand and business look damn good! When a potential client or customer goes to your social media or website, they should be seeing the same face of the company, the same color palette and related images that tell your brand’s story. 

There is a rule of 7 when it comes to marketing. It’s an old strategy but it applies, even more, today in a world where creating content is key! Did you know that your audience on social media only sees a percentage of your content because of an algorithm, so repeating it over and over will make it more memorable to your audience.

number 8

You can use your branded photography everywhere!

Reuse. Reuse. REUSE! Did I mention you can reuse your images for multiple purposes?  Put them on social media, your website, Pinterest pins, Facebook ads, content creation guides, the list goes on and on. An investment in a branded photoshoot is worth every penny and goes a long way. It will definitely be one of your best investments you can ever make towards your business branding. 

So those are Eight Beneficial Reasons for having a branded photoshoot that will impact your business and brand for the better. If these reasons haven’t convinced you to schedule a brand photoshoot then I don’t know what will! It will uplevel your business and your clients will notice the investment and invest in you.

It’s important to have updated brand visuals and be sure it reflects you and the state of your business. Old photos will make your business looks stale, not cared for, and out of date. So be sure to take brand visuals yearly to keep your clients coming back to see how your business has evolved and you as a creative.

Now, go for gold and schedule that shoot! Click here to check out some of my work.

Interested in seeing what photography gear and resources I use to help grow my brand and biz? Check them out here!

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